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Founder | Reno Profitpro

I’m Melissa Daniels, Founder of Reno Profitpro, specialising in strategic renovation, property presentation, and profit-led design.

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With over 36 years of experience building and leading multi-award-winning businesses, I bring a distinctly commercial lens to renovation and property decisions. My work focuses on helping homeowners, investors, and industry partners make calm, confident choices that protect capital, elevate buyer appeal, and deliver measurable results.

Renovation isn’t decoration—it’s strategy.

Every recommendation I make is grounded in one principle: every dollar must earn its place.

I oversee the entire process—from consultation and budget strategy to design direction, trade coordination, styling, and final market readiness—removing guesswork, stress, and costly missteps.

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Before stepping fully into property, I spent three decades as a leader and disrupter in the Health & Wellness industry, building and scaling successful enterprises while quietly renovating and flipping for myself, family, and clients. That commercial discipline now underpins everything I do at Reno Profitpro.

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I work closely with vendors, agents, investors, and business owners who value clarity, efficiency, and outcome-driven thinking. I’m known for seeing what others miss—where to invest, where to restrain, and how to position a property to quietly outperform the market.

I’m proudly in my early 50s, happily married for over 25 years, and a mum to three. I believe homes should feel like a warm hug—and make financial sense.

If you’re ready to move forward with clarity and confidence, I’d love to help you do it properly.

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