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Renovation Strategist | Property Whistleblower | Founder, Reno Profitpro
 

Melissa Daniels is a multi–award-winning entrepreneur, investor, author, accredited coach, and the Founder of Reno Profitpro, known for her disruptive, education-led approach to strategic renovation, property presentation, and selling homes for maximum return in any market.
 

Widely regarded as a whistleblower for what homeowners aren’t told, Melissa exposes the costly myths around renovating and selling—particularly the emotional, last-minute, and misaligned decisions that quietly reduce sale prices, extend days on market, and erode profit.
 

Her core message is clear:
Homes don’t fail to sell because of the market— they fail because of poor strategy.

Melissa specialises in helping homeowners, vendors, and investors understand where money actually matters when preparing a property for sale. Her work focuses on strategic renovation decisions, buyer psychology, capital allocation, and market positioning, proving that with the right preparation, homes can sell strongly in any market condition.
 

As a trusted expert, Melissa is frequently called upon for media commentary, expert reviews, and educational features relating to:

• Renovation strategy and ROI

• Pre-sale preparation and buyer behaviour

• Why most homeowners unknowingly undersell

• How to sell confidently in shifting or “soft” markets

• Strategic renovations vs overcapitalisation
   

She has been featured in the Daily Telegraph as one of the Most Influential Coaches in South West Sydney and regularly appears across television, radio, and print media as a guest expert—known for her ability to simplify complex decisions and challenge outdated advice.
 

Melissa has also occupied the front pages of multiple local and regional publications as a recognised leader changing the status quo, and has been honoured by numerous local and national award bodies. Most recently, she was named a Finalist in the Australian Small Business Champions Awards – Small Business Champion Entrepreneur.
 

With decades of entrepreneurial experience across multiple industries, Melissa brings a rare commercial lens to renovation—bridging design, strategy, and financial outcomes. Her commentary is direct, evidence-based, and designed to empower homeowners to make informed, profitable decisions long before their property hits the market.
 

Melissa is available for media interviews, expert commentary, panels, and property-related features.