Melissa Daniels is the Founder of Reno Profitpro and a strategic partner to homeowners, agents, and business owners who want better outcomes with less friction.

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With over three decades of experience building and leading successful businesses, Melissa understands how decisions made before a property hits the market—or before a business scales—quietly determine the final result.

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She works closely with vendors and agents to ensure homes are presented correctly, positioned strategically, and renovated only where it adds real value. Her role is to remove guesswork, emotion, and overwhelm—replacing them with clear direction, disciplined budgeting, and a proven process that protects both time and profit.

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Melissa oversees the entire journey:
consultation, design strategy, budget optimisation, trade coordination, styling, and market readiness—allowing agents to focus on selling and vendors to move forward with confidence.

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For business owners and renovators, Melissa also offers strategic coaching—drawing on her extensive background in leadership, growth, and reinvention. Her coaching is direct, commercially grounded, and designed to help clients move from reactive decision-making to intentional, scalable success.

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Above all, Melissa is trusted for her ability to see the full picture—and guide people through complex decisions calmly, strategically, and profitably.